Digital Marketing & Pay-Per-Call Lead Generation
Four services for US-focused growth.
Safia Umar Group offers digital marketing, pay-per-call lead generation, customer acquisition, and business consulting for US-focused campaigns.
Our services
One practice. Four core services.
Our four services are digital marketing, pay-per-call lead generation, customer acquisition, and business consulting for US-focused campaigns.
For networks & advertisers.
We operate as a pay-per-call publisher, generating inbound consumer calls through our own digital marketing programs across high-intent verticals.
We welcome partnerships with networks, insertion orders, and direct advertiser relationships.
Explore Partnership OpportunitiesPlanning framework
From brief to review.
Discover, strategize, launch, and optimize form a practical framework for discussing scope, responsibilities, and goals.
Discover
Define the market, audience, goals, constraints, and commercial priorities.
Strategize
Shape the channel plan, campaign structure, operating criteria, and reporting approach.
Launch
Consider activation checks, ownership, and quality expectations.
Optimize
Review signals, identify friction, and refine the work against agreed priorities.
Consent, transparency, and respect.
- Consent as a guiding principleCampaign planning should consider how outreach is initiated.
- Transparency as a guiding principleRoles, expectations, and responsibilities should be clear.
- Respect for consumer-protection rulesApplicable requirements should inform campaign planning.
Our approach
Principles for the campaign conversation.
We design programs with consent, transparency, and respect for consumer-protection rules as guiding principles.
These principles frame conversations about campaign fit, audience intent, partner expectations, launch, communication, and review.
Campaign conversation
Bring the context behind your US market.
Tell us about the objective, audience, offer, channel options, operating context, and service you want to discuss.
Frequently asked
What partners want to know.
What is pay-per-call lead generation?
Pay-per-call lead generation is one of our four core services.
Which markets do you support?
Our campaigns are US-focused.
How do you approach compliance?
We design programs with consent, transparency, and respect for consumer-protection rules as guiding principles. Specific obligations vary by campaign and jurisdiction.
Do you guarantee campaign results?
No. Marketing outcomes vary by offer, market, audience, channel, and operating conditions.
Can you support more than lead generation?
Yes. Our four core services are digital marketing, pay-per-call lead generation, customer acquisition, and business consulting.
How do we start a conversation?
For partnership and campaign inquiries, email works best. You can also use the Contact page to open a prefilled email draft.
Begin the conversation
Let’s discuss your next campaign.
Start with a focused conversation about your market and goals.
Talk to Our Team